FOCUS ON MODERN BUSINESS 4/5
UNIT 2 –
World of Advertising
BE ABLE
TO EXPLAIN:
difference
between advertisement/commercial
AIDA
get Attention
hold Interest
arouse Desire
take Action
get Attention
hold Interest
arouse Desire
take Action
Personal
touch
methods
of advertising (TV, radio, newspapers, magazines, circulars, internet, popups,
freebies, word of mouth)
children
and advertising
online
advertising (consumer generated ads, pay-per-click)
Black
Friday, Cyber Monday
Branding
How to
produce an advertisement
product
placement
brand
recognition
IMPORTANT
VOCABULARY (note: sometimes related words are given e.g. verb/noun, adjective/opposite)
to advertise/advertisement
advert-savvy
to
attract/attractive
billboards
blogging
to bombard
to book
space
to boost
sales
brochure
carriers
(see freebies)
to catch
attention
to choose/choice
circular
to collect
commercial
commercial
to conduct
market research
to consist
of
contact
data
to contain/contents
to convey
the message that
coupon
(voucher)
to create
the impression that
to deceive/deception/deceptive
to decide/decision
direct mailing
to distribute
to draft/draft
to employ/make
use of
to encourage
exorbitant
freebies
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